Resources Library by ANA

F1 racing for insights

The key points illustrated in the paper will be:A brief introduction to the F1 Racing reader in Established F1 markets and Emerging F1 markets.Some key differences between Established and Emerging F1 markets: approach to the sport and brand sponsors...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Author: Mitra Powell

February 11, 2009

Mapping the emerging digital frontier

Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign demonstrates the tradition of the frontier...

Catalogue: Congress 2008: Frontiers

Authors: Lee Ryan, Bernice Klaassen

Company: KANTAR TNS Malaysia

September 26, 2008

Succeeding in a multi-cultural society against a monopolistic brand

Indian consumers in the eyes of manufacturers are almost like a “bird of gold”. as the urban population is growing much faster than the total population it is expected to account for 37% of Indian population by 2025 vis-à-vis just a 26%...

Catalogue: Congress 2008: Frontiers

Authors: Anish Rajgopal, Ravi Arun Desai, Shuvadip Banerjee

June 15, 2008

Internet on wheels

The e-commerce Industry has been increasing at a steady pace worldwide for the past 5 years. However, in emerging markets its relevance and accelerated growth has just started in the past 1 to 2 years and it will continue to grow as internet...

Catalogue: Latin America 2008

Authors: Ivan Casas, Gonzalo Peña, Guilherme Caldas de Castro

May 13, 2008

Measuring the business elites of India and China

If the pundits are to be believed, China and India will rank as the world's first and second largest economies by the middle of this century, surpassing those of the United States and Japan. But surprising as this may seem to some, it merely marks...

Catalogue: Asia Pacific 2008

Authors: Simon Staplehurst, Jenny Heak, Andrew Green

Company: Ipsos MRBI

April 9, 2008

Inside the afluent space

Wealth is being created in Asia at an unprecedented pace. In 2006, five of the top ten countries with the fastest growth in millionaires are Asian, including the top three; Singapore, India and Indonesia. The number of Asian billionaires grew 32% in...

Catalogue: Asia Pacific 2008

Authors: Chin Mun Hong, Geoffrey Yan, Sue Phillips

Companies: Ipsos MRBI, American Express Company

April 9, 2008

A tale of two cities

The paper tries to understand the lives of working professionals in terms of the challenges and opportunities that are presented to them in the cities of Shanghai and Mumbai. It tries to find commonalities that exist between the people in two cities...

Catalogue: Asia Pacific 2008

Authors: Sandeep Budhiraja, Kalyan Karmakar

Companies: KANTAR TNS Malaysia, Nielsen

April 9, 2008

India- One in a billion

As the world becomes a smaller place, and brands become increasingly global, it seems almost evident that we are living in a single continent rather than many. There seems no better benchmark to this phenomenon than youth across the world. Seemingly,...

Catalogue: Asia Pacific 2008

Authors: Suman Srivastava, Nikhil Rawal

Company: IMRB International

April 9, 2008

From bullock carts to techno toys

The fortune at the top of the Asian / Indian pyramid has been an established notion for some time now, with more and more affluent urban Indians (like other Asians) being in the market for luxury goods and highend technology products. This is where...

Catalogue: Asia Pacific 2008

Authors: Anjali Puri, Ruchika Gupta

Company: Nielsen

April 9, 2008